Hey, I'm Aleks.
I came to product design through visual design — and that foundation still shapes how I work. I care deeply about craft, but I'm just as driven by the logic underneath it. My instinct on every project is the same: understand the full system first — the users, the constraints, the edge cases — then design.
Over the past 12+ years I've led 0→1 products, built design systems from scratch, and worked across fintech, healthcare, travel, and B2B SaaS. I work best in small, fast-moving teams where design, product, and engineering are genuinely collaborative — and where the work actually ships.
Outside of work I'm usually with my dog Waseem — a saluki — working out, playing tennis, running, or planning the next trip, always with beats in the background.